Brand new thinkers
Our team of brand new thinkers includes talented marketers, strategists, planners, media buyers, client service experts, creatives, designers, artworkers, animators, producers and developers. We work closely together (although often apart) across multiple locations easily using our cloud-based systems. If a client needs specialist support, we access our Associate Team of over 250 handpicked freelance specialists.
Creative effectiveness
We’re in the business of ideas, advertising and marketing. Our work is grounded in insight and strategic problem solving, and designed to deliver results. We don’t just make pretty things, but work with our clients to create effective communications that deliver against objectives.
And we measure and optimise ruthlessly. We pride ourselves on bringing brand new thinking to our clients, which matters more than ever now. It pays to think differently.
Digital efficiency
More than 75% of our output is digital, spanning websites and app development, content thinking for social channels, email and eCRM, search (paid and organic), and of course digital advertising campaigns.
We produce digital work in three ways. Our teams create and manage everything. They work with our low-cost but highly-skilled offshore development and digital marketing specialists in Asia.
Oi has exclusive access to an automated production platform to create high volumes of digital advertising variants for multi-channel, and location, campaigns.
Automated production
In a fast-changing, multi-channel, programmatically-driven advertising world, product and brand messages need to be optimised for multiple audiences and across multiple platforms, devices and even data triggers.
Producing content in sufficient volumes can be expensive. With exclusive access to a robust automated production platform, we can quickly and efficiently produce multiple advertising variant requirements across email, display banners, video and social content.
What used to take a team 5 weeks can now be done in minutes. The cost saving is between 60-70% versus manual digital advertising production. This service offers unrivalled value for money.
