Flying socially high
Aurigny, Guernsey’s airline, is a vital lifeline link not only for the people of Guernsey and Alderney but also for the island’s business and tourism industries. As the airline’s marketing agency, Oi took over all its marketing activity in January 2017 with the brief to overhaul and maximise the potential of the digital marketing campaigns to grow overall awareness of the airline and, ultimately, increase revenue. Part of this involved a complete overhaul of Aurigny's social media activity, focusing on Facebook.
We produced regular tactical seasonal outbound and inbound campaigns including videos, Facebook and Google (text/display) advertising for Aurigny.
The Facebook activity also included managing Aurigny's page and growing its audience. In the first 12 months Oi grew Aurigny's Facebook audience by over 150% and helped manage their Facebook community.
Videos have proved very successful for Aurigny on Facebook achieving above-industry standard clickthrough rates and engagement.