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Thai Airways

Plane funny social competition

THAI Airways UK briefed Oi to come up with an exciting social media competition to run across Facebook and its other social channels.

The photo-sharing concept branded 'Plane funny' used a special photo-sharing app, enabling people to upload their funniest photo which was then displayed as though they were looking out of a THAI Airways plane window. Moderation tools were used to ensure only suitable imagery was displayed. A digital advertising campaign helped promote it.

Plane funny social competition

It was a massive success with over 50,000 people taking part! And one lucky winner won a 10 night holiday in Thailand.

Plane funny social competition

Oi also designed and built a new website for the airline which had an improved user-experience and was easier to manage from an internal perspective, incorporating a user-friendly content management system. This was part of a broader digital project that incorporated a major email database segmentation exercise and then targeted digital marketing campaigns to different target audiences and markets.


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