Oi is an investor in Booxscale - the marketplace of marketplaces, which is now Europe’s largest B2B marketplace aggregator.
The innovative digital technology start-up centralises digital marketplaces into a single platform and surfaces their bookable businesses via instant book buttons at the right time, in the right place, within the consumer’s search, web, mobile and app user journeys. Booxscale aims to be the defacto middleware connector and marketplace data insight hub globally for marketplaces, local businesses and publishers.
Booxscale recently signed a deal with Microsoft and is now in advanced talks with Facebook and Yahoo. These leading media brands have been tracking the insurgent growth of marketplaces and user engagement from platforms such as Uber, JustEat, Rated People and AirBnb to name a few. Validation has also taken place with a number of direct integrations in play. These properties have now realised the value but also the cost and resource needed on both the marketplace and the publisher side to integrate directly with multiple partners.
Booxscale is now also building a middleware play where marketplaces can integrate with Booxscale and instantly be surfaced and monetised on multiple channels including, search, maps, chat and messenger platforms, voice search (Siri/Alexa) and IOT booking services like Amazon Dash, through the likes of Facebook and Microsoft etc…
Read The Forbes Start-Up of the Week review on Booxscale >
More about Booxscale >