A new level of luxury

24th December 2014

Oi’s designs find themselves 50 floors up in the luxury Shangri-La Hotel, At The Shard, London.

This year we’ve been busy working with the Shangri-La Hotel, At The Shard, London, creating a series of luxury brochures for guests of the hotel inside architect Renzo Piano’s iconic London landmark.

Projects ranged from creating an annotated viewing guide so guests can sightsee from the comfort of their own rooms, to designing luxury facts sheets, brochures, a festive visual feast in the form of their sophisticated, shimmering Christmas brochures and everything in between.

The hotel, situated between floors 34 – 52 of The Shard, is a 5-star, oriental oasis of elegance and calm amid the bright lights and fast pace of vibrant South East London. Positioned alongside the River Thames, Shangri-La’s rooms boast views of St. Pauls, The Gherkin, The Tower of London and The London Eye.

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The Shangri-La story began in 1971 with their first deluxe hotel in Singapore. Inspired by the legendary land featured in James Hilton’s 1933 novel, Lost Horizon, the name Shangri-La encapsulates the serenity and service for which their hotels and resorts are renowned worldwide.

With over 80 hotels and resorts throughout Asia Pacific, North America, the Middle East, and Europe, the Shangri-La group has a room inventory of over 34,000.

In addition, new hotels are under development in Mainland China, Ghana, Hong Kong, India, Indonesia, Italy, Mongolia, Myanmar, Philippines, Singapore, Qatar and Sri Lanka.

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