Massive increase in visitors

17th July 2017

19% more staying holidaymakers visited Jersey in the period January to April 2017 compared to the same months last year; over 78,000 people chose Jersey for a holiday break.

I would like to thank all our partners who have worked with us to put great offers out there to tempt people to experience #theislandbreak.

During the period nearly three-in-five visits (59%) were made by holiday visitors, 15% were visiting for business reasons and 18% to spend time with friends and relatives.

Most visitors (74%) were residents of the UK, the largest source market. One-in-eight visitors were from France during the first four months of the year while 7% were residents of Guernsey.

Across all trip purposes during the first four months of 2017, 35% of visitors were making their first visit to Jersey, but when looking just at holiday visitors this proportion increased to 46%.