New Head of Digital joins Oi

7th October 2020

Oi has hired a former top Specsavers digital marketer as its new Head of Digital.

Guernsey man Pierre Le Page was previously Digital Performance Manager at Specsavers overseeing multi-million pound budgets across their primary customer acquisition channels; display, paid social and paid search, which collectively drove nearly half of all Specsavers eye and hearing test bookings.

Pierre was responsible for optimising campaign performance across all Specsavers business lines. He also helped leverage and pilot new digital advertising formats using more automation, working closely with agency partners to drive down customer acquisition spends, achieving an impressive 30% growth. In addition, Pierre was also part of a small team, which oversaw the transition of the business to its e-commerce offering utilising various paid media channels to drive millions in online sales for Specsavers prescription contact lenses and glasses sales.

A Google Certified Analyst and Paid Media Specialist, Pierre is a specialist at digital campaign delivery, optimisation and analysis. He likes to immerse himself in any business in order to fully understand and align with their performance objectives. Then he ensures effective delivery across the right digital channel mix, including ongoing web/app optimisation to achieve short, medium and long term strategic growth.

“It’s great to announce this important hire for Oi and also welcome Pierre to Oi’s leadership team,” said Peter Grange, Oi Managing Director.

“Pierre is super talented, entrepreneurial, has his finger on the digital pulse, and the perfect person to help grow Oi’s digital output even further over the coming years.”

Pierre said he is looking forward to supporting and advising Oi’s clients across all different sectors at a time where digital advertising, funnel optimisation and online transformation projects are critical for many businesses future success.

“Oi is renowned for being a leading full service marketing agency in the Channel Islands,” said Pierre.

“It is a great privilege to join such a talented team and I am excited to expand Oi’s digital offering even further bringing fresh new thinking to clients in this new world.”

Nick Stewart, former Bacardi Global Head of Digital, was recently promoted to Head of Strategy and  Victoria Falla who has over 12 years’ London agency experience, to Head of Planning and Clients. They both joined the agency’s leadership team. Brad Chellingworth was promoted to Head of Development, Charlotte Newton to Client Director and Lydia Barratt to Client Manager. Liam Nunn and Paula Hindley were promoted to Creative Leads, Charlie Tostevin to Senior Creative, and Lydia Trow and Phoebe Orr to Creatives.