Marketing Agency of the Year?18th January 2019
Channel Island-based creative and digital agency, Oi, has been shortlisted as Marketing Agency of the Year at the global Travel Marketing Awards, which sets the standard for marketing excellence in the travel industry.
An institution since 2009, the Awards have firmly established their reputation as the most coveted marketing awards in travel and tourism. Each entry is evaluated by an elite judging panel of senior marketers, and only the very best work makes it onto the Awards shortlist.
According to The Travel Marketing Awards website it “recognises the most original, creative, innovative and best performing campaigns of the past year, as well as teams and individuals excelling in travel marketing.”
Oi’s ‘How do you want to feel?’ campaign for Visit Jersey has also been shortlisted for Best Digital Marketing Campaign at this year’s Awards. The campaign, produced by Oi, partly shot in London featured real people being asked both how they were feeling and how they wanted to feel. Many of their answers highlighted some of the general stresses associated with living in a city, leaving Oi perfectly placed to position Jersey as a tonic to city life.
The immensely successful video was seeded out through Visit Jersey’s social channels and amassed over 1.5 million views as well as helping to achieve a 17% increase in visitors to the island in October and November last year.
Another campaign by Oi for Visit Jersey was runner-up in the Best Integrated Campaign category at the 2017 Travel Marketing Awards for the brand launch campaign. It included some of the first use of 360 degree videos for a tourism brand. The agency also live streamed a sunset at St Ouen’s Bay onto a giant screen at a venue in Shoreditch, London, packed with travel media, bloggers and vloggers.
The same campaign won Best Brand Building Campaign at the 2017 UK Chartered Institute of Marketing Awards.
The Travel Marketing Awards ceremony takes place at the London Hilton on Park Lane on Monday 11 March. For more information visit the awards website here.
Oi is the agency for a number of local and international travel and tourism clients including Aurigny, The Royal Yacht Hotel in Jersey, Star Hotels (Pelham, Gore, The Franklin) in London, Shangri-La Hotel at the Shard, London, Thai Airways UK, and a Maldivian Island called Milaidhoo.