First new world major win for Oi
19 May 2020
Winning a big piece of new business is a great way to lift spirits during a global pandemic. And we’ve done just that.
We’re super excited to announce that Oi has just been appointed as the retained, full-service creative and marketing agency for leading UK internet managed services provider, Coreix.
Coreix was set up in 2003 and provides hosting, hybrid colocation services, systems and database administration, as well as off the shelf and bespoke IT solutions including secure remote working and business continuity. They have grown to be a major player in the UK and gained an enviable reputation for having one of the highest levels of service, and response rates, in the marketplace.
Their new management team has big growth plans for Coreix and we’re going to help make them happen, with a complete overhaul of their marketing activities.
Initially, we’re going to create a high-profile, high-impact marketing platform that drives perception change - from Coreix being a high-quality server and colocation supplier to Coreix being a high-quality outsourced managed IT services partner. This platform will have four interrelated pillars...
- Brand and design - Evolving the current brand strategy, identity and messaging then deploying it across all communication channels.
- Website - Completely re-developing the Coreix website inline with the evolved brand.
- Content - Developing a new content strategy, calendar and assets for use in owned and earned media channels.
- Campaign - A new digital advertising campaign to support the launch and ongoing growth of the evolved brand in all channels.
In our first onboarding video meeting, we asked the Coreix management team what their best marketing decision, or campaign, had ever been. Their answer?