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Former Microsoft Vice President joins Oi Board as Executive Chairman

13 February 2019

A former Microsoft Vice President of Sales and Marketing has joined the Board of leading Channel Island-based creative and digital agency, Oi.

Chris Atkinson spent over a decade as a Vice President at Microsoft before moving to Guernsey several years ago. He has been coaching Oi’s executive team for the past year and welcomed the opportunity to take over the role of Executive Chairman from Tony Grange, who had indicated his wish to retire this year, as he approaches his 75th birthday.

Peter Grange, Founder and Chief Executive Officer of Oi, said his father had done a vast amount of good work over the past 2 years to get the agency ready for its next stage of growth.

“My dad has been a legend over the past two years. He’s helped to take the agency to another level by putting processes and practices in place similar to the world’s leading agencies. That includes taking the agency’s cyber and data security to the high levels needed for a top digital business such as Oi. I am sure he will stay close to everyone at the agency,” Peter said.

Tony noted: “I shall miss everyone at Oi, but I leave knowing the company has sound foundations, on which Chris, Peter, indeed all of the Oi team, will now build.”

He added that it was a natural progression for Chris to take over, bringing his top level experience and leadership expertise to lead the board of Oi.

As a Vice President at Microsoft, Chris said he learnt the lesson that if managers are from Mars then leaders are from Venus. He started his own leadership consultancy in 2014, coaching his first client to become the Number One Great Place to Work in Britain for two years in a row.

“The true measure of any leadership team is the results they deliver, but the foundation upon which that is built is shared values and trust,” said Chris.

"I am excited to join Oi as Executive Chairman. Oi is blessed with a highly creative and talented team who embrace the type of brand new thinking which captures attention and delivers outstanding results for clients."

Chris’s pursuit of leadership excellence re-invigorated Microsoft’s Asia Pacific Headquarters, enabled countries in Microsoft South East Asia to become best in class and inspired Microsoft Japan to go from worst to first, overcoming amazing odds. 

As their Vice President, Chris’s biggest contribution to the success of his teams, was his decision to become a coach to his leaders. He helped each team build trust; crystallise growth opportunities; achieve goal clarity; create a culture of accountability and implement the disciplines of great execution that deliver results.

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