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Guernsey Electricity switches to Oi following pitch process

12 April 2019

Leading Channel Islands’ creative and digital marketing agency, Oi, has won the advertising and marketing account for Guernsey Electricity following a pitch process.

The agency has been appointed as Guernsey Electricity’s full-service marketing agency and will work with the commercial and marketing team at the utility to provide creative, advertising and digital services on-island.

‘Following a comprehensive pitch process initially involving every local agency, we are excited to win this account and work with Guernsey Electricity,’ said Peter Grange, Oi Chief Executive Officer.

‘The Oi Guernsey team is looking forward to providing Guernsey Electricity with lots of brand new thinking across advertising, marketing and especially digitally, embracing the latest forms of technology.’

Alice Gill, PR and communications lead at Guernsey Electricity, added: ‘We are looking forward to a positive working relationship with Oi. This new partnership will enable us to focus on improving our customer experience and ensure we are prepared for the electric future with the exciting changes coming to energy markets’.

Oi, which also works with Jersey Electricity, is the largest full-service creative and digital marketing agency in the Channel Islands. A team of 33 experts provide the full range of advertising, branding, digital and marketing services to clients locally, nationally and internationally. It recently appointed Chris Atkinson, former VP of Sales and Marketing at Microsoft Asia Pacific, as its new Executive Chairman.

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