Locate Guernsey moves to Oi
03 June 2019
Locate Guernsey, the island’s promotional body tasked with attracting high net worth individuals to relocate to the island, has appointed Oi as its full-service creative and digital marketing agency.
The first campaign by Oi for Locate Guernsey has launched across National and European print titles, as well as local high value property publications.
Following a strategic review and brand development by Oi, Locate Guernsey is now focusing on three main messaging pillars: Working for you, Less taxing for you and Island life for you, underpinned by the new overarching positioning statement: ‘A better life for you’.
The agency is working together with Locate Guernsey to evolve its brand positioning, messaging and improve its marketing campaigns generally. This new approach includes a refreshed new advertising campaign including imagery and copywriting, as well as editorials, collateral redesign, videos, presentations and will also involve digital advertising improvements.
Initial reactions to the new brand positioning, messaging and evolution of Locate Guernsey’s marketing has been very positive. We’re looking forward to working closely with Locate Guernsey and generating highly effective and engaging marketing activity to help them attract more high net worth individuals to the island.