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Oi appointed as marketing agency for growing banking institution

27 April 2018

International banking institution Butterfield (Bank) Guernsey Limited have appointed Oi to support their brand pan-island. Oi will be helping to raise the brand profile from best-kept secret to household name, whilst supporting the expansion of Butterfield’s banking presence in the Channel Islands.

As a wholly owned subsidiary of The Bank of N.T. Butterfield & Son Limited, Butterfield have headquarters in Bermuda whilst operating in key financial jurisdictions around the globe in the Caribbean, Europe and the United Kingdom. Butterfield have had a presence in Guernsey for over forty years when their first bank and trust operations were established. Since then they have grown their wealth management and administration services for both private clients and institutions in Guernsey. These services will soon extend to Jersey with the acquisition of Deutsche Bank’s offshore banking and custody business.

“We are hugely looking forward to helping the Butterfield team build their brand using our experience and expertise in this industry,” said Jo McMinn, Account Director. “It’s an exciting time for both Butterfield and ourselves and we’re eager to establish them as the leading wealth managers in the Channel Islands.”

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