Oi wins LibertyBus website redesign and build
10 June 2019
Oi has been selected as the creative and digital agency to deliver the new LibertyBus website.
LibertyBus is Jersey’s bus operator, currently employing 206 people on the island. As a social enterprise, rather than existing to make a profit for shareholders, they exist to make a positive difference in our community – running the bus service for the benefit of Jersey. As a result of listening and improving; more and more people are using the bus service, with nearly 5 million passenger journeys last year – an increase of 38% since LibertyBus took over the service in 2013.
"The next stage for improved service delivery is through the functionality of our website, a main passenger touchpoint”, said Lisa Walker, Marketing Manager. Oi and the LibertyBus team are working together to ensure that they develop the most user-friendly site possible for Jersey residents, commuters and visitors to the Island. LibertyBus have been collating passenger feedback over the past 6.5 years, the findings of which have all highlighted the need for a new and improved website. Providing passengers with more detailed and up-to-date information is crucial.
“This is a really exciting win for our digital team - we love information design and we’re looking forward to working with LibertyBus to create something that has a real impact on people’s daily lives,” said Ben Clarke, Oi’s Head of Creative and Digital.
The new website will be launched towards the end of 2019.