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Oi wins Smarter Living Winter Campaign

21 December 2018

Oi has been selected as the strategic creative partner for Jersey Electricity’s Winter Heating Campaign 2018/19 promoting ‘Smarter Living at The Powerhouse’ their all-new energy and home technology centre.

Smarter Living at the Powerhouse helps create a greener and cleaner life for your family, heating your home through electricity, a 100% efficient alternative to gas and oil. Smart meters allow for greater control over energy bills, and electric heating future proofs your home through technology that connects to your phone with hassle free installation.

Peter Grange, Oi’s CEO said: ‘We are enjoying working with Jersey Electricity on this important integrated marketing campaign to win the hearts and minds of islanders looking for a cleaner and greener form of energy than oil and gas for their homes and businesses.’

Oi’s campaign, titled ‘Switch and smile’ uses an illustrated, and animated, creative concept to really stand out from all other advertising at this time of year.

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