News

Print that brings #theislandbreak to life

15 June 2018

Team Oi have produced three stunning pieces of print work for our client, Visit Jersey, this year (in three different languages!) - showcasing that the medium of print is still very much a relevant and tangible touchpoint for visitors to the island (of which there were 726,800 last year.) Though each project had its own KPIs and requirements, all three pieces stand out for their ability to bring Jersey’s unique brand to life with powerful imagery, engaging content and local tips to ensure visitors make the most of their island break. Printed on uncoated stock which is FSC accredited (sourced from sustainable forests) and saddle stitched, the guides have a modern feel and prove that holding an actual guide, in a ever-growing digital world, still feels good.  


Tourist Information Centre Guides (French and German)

Timely with the new Tourist Information Centre opening at Liberation Station earlier this year, Oi were tasked to produce informative and visually appealing guides for both French and German tourists. Fully copy-written in-house, Oi drew inspiration from extensive research and tailored the content to both the French and German markets who value different aspects of the island break. The finished guides offer extensive information on 24 & 48 hour itineraries, Jersey’s food & drink scene, things to see and do, shopping, walking and cycling. 



Press Packs (Trade & Media - English & French) 

The ‘More than just a guide’ press packs were produced for trade and media visiting the island. The guides were printed in both English and French presenting a local perspective on the island break throughout the year. Our copywriters jam packed this unique guide with local tips from where to swim at a rising tide to places to eat fresh oysters with a sea view.  



Destination Jersey Buyer / Supplier Guide 

This guide was created for Destination Jersey 2018, an event which saw over 100 tour operators from the UK and Europe and local Jersey suppliers gather to celebrate the island break and connect. Distributed to the delegates at the welcome evening for the event, the brief was to devise a functional workshop guide that does Jersey’s beauty and uniqueness justice. With full details and descriptions of each delegate, the printed guide acted as an connector - helping tour operators and local businesses to work together to build Jersey’s visitor economy, supporting Visit Jersey’s mission to build the market to 1 million visitors by 2030. 



These print items sit as part of a wider offering of print collateral hitting the shelves in 2018, working alongside the Visit Jersey product team. Watch this space. 



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