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Too much grey, not enough spring?

22 March 2018

Oi have recently launched another standout campaign for Visit Jersey as part of their spring activity.

For this 3rd instalment in a suite of experiential campaign videos the brief was to create something that would get stand out on social media.

The social video was created in Canary Wharf in central London and depicted renowned pavement artist Joe Hill of 3D Joe & Max. Joe specialises in pavement art that when viewed from a specific perspective appears as 3 dimensional.

Oi worked with the artist to select the most picturesque image of Portelet Bay in springtime to base the piece on. Initial work was started in their studio before it was transported to West India Quay where the final work was completed in front of intrigued passers-by.


3D Joe & Max have undertaken work for various brands as well as holding the record for the largest and longest 3D street artwork in the world which was commissioned by Reebok.

Following completion the public were invited to interact with the artwork by pretending to walk down the steps to the picturesque bay or peering over the top to amplify the 3D aspect of the work.

The filming took place over two days and captured the artist at work, the public's reactions and ended with a big reveal of the piece in full 3D glory before moving to a real-life shot of Portelet Bay in springtime.

The video was seeded out across Visit Jersey's social media Channels and 3 weeks into the campaign has amassed nearly 200,000 views along with heaps of positive engagement.

Rich digital media designed by Oi featured the video and the campaign messaging that poised the question that everyone can relate to right now of "Too much grey, not enough spring?".

Campaign pages featured a feed of user generated springtime shots, showing off the island and cementing the point that it feels as though spring starts a little earlier in Jersey.



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