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Top London Creative Director joins Oi as Chief Creative Officer

21 January 2020

A top London Creative Director has joined Oi as its Chief Creative Officer.

With over 20 years' of London agency experience under his belt, former leading London agency Creative Director, Steve Mulholland, recently joined the agency, attracted by its impressive growth and huge potential.

His past Creative Director roles have been with top tier global advertising agencies, including Agency.com, Wunderman and JWT, where he was their first, and youngest ever, Integrated Creative Director, instrumental in introducing through-the-line thinking to the agency.

He has led campaigns for British Airways, Vodafone, Xbox, BT, Citibank, Microsoft and Nestlé, to name but a few. That puts him in a perfect position to lead and grow Oi’s creative teams across the Channel Islands, and UK, for all existing and new clients, including recently-won HSBC.

Steve is known throughout the industry for pioneering entirely novel approaches to client briefs, including creating the first pan European rich media campaign for British Airways and launching BT Total Broadband in the UK with the award-winning BT Hub experience. He couldn't fit more perfectly into Oi’s “Brand new thinking” philosophy.

Steve’s experiences, both positive and negative, across agencies of all sizes, have given him invaluable lessons to draw on, cementing his capability to lead the teams at Oi through any scale of campaign. 

“I was at the birth of the dot com bubble and then saw that bubble burst big time.” Said Steve. “I've seen agencies trying to re-invent, agencies going back to old. I've seen the good, I've seen the bad. I've seen trends come and go. I've seen ideas repeating over and over. I know what works and what doesn’t. I've seen a fair bit, and I’m still hungry. I know I can steer us through the mad world of advertising.”

Peter Grange, Oi’s Chief Executive Officer, said Steve’s vast wealth of experience and creative passion, together with their combined drive and vision is the perfect partnership to take Oi to the next level.

“We were looking for a new Creative Director and Steve was looking to get involved with an agency where he could really get his feet under the table, build something and make a difference. His vision and mine match perfectly. We’ve got some incredibly exciting and ambitious plans for the years ahead,” he added.


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