Throwing some shapes

10th April 2015

After months of hard work Oi is proud to have launched the new Jerseylive 2015 brand and marketing campaign.

The rebrand aims to move away from the standard ‘eating-apples-with-your-socks-off’ vibe associated with so many festivals across Europe, and to engage the modern festival-goer with a more relevant brand. A brand which serves to communicate and visually represent the energetic atmosphere of the event.

The bold colour palette and geometric shapes (held together by an underlying grid) help to give this event an own-able space in the sea of boutique festivals, which grace Europe every summer.

Taking place on Saturday 5th and Sunday 6th September at The Royal Jersey Showground this year’s Jerseylive promises to be better than ever, featuring world-famous musicians including George Ezra, Rudimental, Clean Bandit, Years & Years, Circa Waves, Cast, The Bohicas and Slaves. It has been described as “Surreal, sexy and super cool” by Kasabian’s Tom Meighan, as having “more pulling power than any other small festival” by BBC Radio 1’s Edith Bowman. Bowman, along with Zane Lowe, hosted the Main Stage in 2006 and has been followed in subsequent years by Huw Stephens, Craig Charles and Mani of Stone Roses, who have all acted as Main Stage compere at the festival.

The brainchild of local promoter/DJs Warren Holt and Warren Le Sueur, Jerseylive has long held the title of the ‘most southerly music festival in the British Isles’.

From its humble beginnings in 2005 as a one-day event with a capacity of 4,000 and music across two stages, the event now takes place over two days and has grown in size each year, with six stages featuring live music, DJs and as of 2013, comedy and spoken word. The event now has capacity for an attendance of 10,000 people per day!

Over more than a decade Jerseylive has built a reputation as one of the most unique boutique music events in Europe, with successful weekends seeing headliners such as Kasabian, Razorlight, Noel Gallagher’s High Flying Birds, Paul Weller, Madness, Snow Patrol, The Prodigy and Chase & Status.

Jerseylive’s line up is typically composed of established indie, mainstream pop and dance acts on the Main and Dance stages, with up-and-coming artists of a wide range of genres spanning folk, hip-hop, punk, ska and reggae, as well as a number of local acts, making up the line up elsewhere at the festival. Amongst the artists to have performed at Jerseylive in the early stages of their careers before going on to become considerably higher in profile, are Foals, Tinie Tempah, Jake Bugg and Ed Sheeran.

We’re looking forward to throwing some shapes at this year’s Jerseylive!