To the point

19th August 2015

Oi is proud to have worked on the recent rebrand of leading international law firm, Ogier.

Working alongside a London branding agency, Oi was appointed as implementation partner, and the law firm’s on-going marketing agency, rolling out the new brand identity across a variety of items. This included icon and infographic development, rebranding the CRM system, designing brochures, online and press advertising, web banners, event collateral, internal documents and presentation templates.

Oi also provided assistance in the planning and implementation of the internal launch event that was held for all Ogier staff across eight jurisdictions.

Talking about the project, Ogier’s Chief Operating Officer, Group Partner Jamie Bore, said: ‘The brand project is representative of the energy in the firm. It’s an exciting time.

In the research that informed the creative brief the message that came through, loud and clear, was that we are extremely proud to be doing what we do best – excellent legal services, being responsive and focusing on the client.

Technical excellence is a given these days, so we worked hard to define what makes Ogier different as a firm, what makes us stand out.

We believe that as the marketplace continues to evolve and the issues our clients face become more and more complex, they appreciate the fact that we focus on what’s needed. Not ‘over-lawyering’, but getting to what really matters: clear, accurate, pragmatic and valuable advice.’

The creative is clean, simple and uncluttered, and a far cry from the over-used offshore legal sector blue.

Newly appointed Marketing Manager, Steve Hutchins, said: ‘It has been great working with Oi on this fast-paced and exciting project. A fantastic team effort.’

Take a look at Ogier’s new website. We think it’s looking great and a refreshing change for the legal sector. There’s lots more to follow in the coming months.