Winning begins at home

12th August 2016

Oi has recently leveraged Olympic fever to develop an emotive campaign for Jacksons Estate Agents which draws upon the passion, pride and commitment of Olympians to stimulate Londoners to think about their homes and family aspirations.

‘Winning begins at home’ is an integrated campaign deployed across multiple channels (including poster sites across South London, digital advertising, emailers, a direct mail drop to 120,000 homes, and social media) which work together to drive homeowners to a dedicated URL. The webpage, which encourages people to participate in the Jacksons Family Games, is designed to encourage families to actively engage with their surroundings in and around their home, and participate together for a chance to win a £500 Decathlon voucher.

Promoting well-being and encouraging families to spend time together enjoying South London is core to Jacksons ethos, and the campaign harnesses the passion, pride and commitment of the brand whilst driving people to make a change. With a clear call to action to engage with Jacksons via social media and register their details for a free valuation, this campaign has already captured the hearts and minds of South Londoners and, as Britain continues to rise up the medals table, we’re confident that tapping into current emotions will continue to drive Jacksons market share in South London.