Winning with Jersey Sport2nd July 2020
We’re super pumped to announce Oi has been appointed to develop an island-wide marketing campaign to encourage people in Jersey to get into sport, following a multi-agency pitch process.
Jersey Sport, the independent body tasked with championing sport and active living, has challenged Oi to get islanders back into sport – reminding them of the benefits of playing, volunteering, coaching, even just being a fan. COVID-19 has had two opposing effects on sport on the island: some people have been unable to do the sports they know and love, while others have been exercising more.
Jo Wills, Marketing and Communications Manager at Jersey Sport, said: “We’re delighted to be working with Oi on this exciting campaign. With sport being such an important part of island life – we hope this campaign will encourage more islanders to connect with local sports at every level. We want to see people getting back to playing the sports they love, people trying new sports and more people volunteering at local clubs.”
At Oi, we’re a sporting bunch and so during the pitch process, we asked our team what they get from sport…
“It’s something I’ve always loved and I’ve grown up with. I’m happiest when I’ve moved my body. When I’ve done yoga in the morning followed by a hard boxing session or had a day’s skiing (I started when I was 3!) is when you will see the biggest smile on my face.”
“That heart rate high feeling! I have always used sport to escape and just let go. The feeling of your feet and heart pounding in unison. The beauty of the many beautiful games. The skill required. The highs, and lows – humans pushing themselves to the limits. There’s nothing quite like it. I also love the community around sport.”
In other words, people get involved in sport for many reasons and our campaign will bring them all to life, driving the behavioral change Jersey Sport would like to see in islanders and filling the island with sport once again.
The Oi team is already working closely with Jersey Sport and we’ll be launching the campaign in the early autumn, so watch this space!
Peter Grange, Oi Managing Director, added: “It’s great to be working with Jersey Sport again on this important campaign encouraging islanders to return to sport. The campaign is really exciting and we’re confident it is going to be a winner.”