Strategy + Planning

Oi offers world-class strategy and planning. We apply it to every element of our work to ensure your business does more business.

We have a dedicated strategy and planning practice with 40+ years of combined experience and through our analytical interrogation, incisive thinking and creative intuition we provide our clients with robust and insightful strategies to create more powerful communications.

We have a wealth of experience in sectors as diverse as travel and tourism, financial services, airlines, utilities and retail, producing effective strategies for both b2b and b2c audiences. Our strategy and planning expertise ensures that the strategies we develop for our travel, financial, airline or energy clients is distinctive, relevant and highly motivating.

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Our expertise

Brand strategy and positioning

Market research

Audience segmentation and targeting

Campaign planning and execution

Client services and communications

Insights data analysis

Performance and analytics

Campaign reporting

Strategy + Planning case studies


Helping a global audience thrive

Locate Guernsey

Enticing global nomads to relocate and embrace a new life

Visit Jersey

Escape to Jersey - Summer

Thai Airways

A plane funny social competition


Acquisition with an emotive edge

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    United Kingdom