Strategy + Planning
Oi offers world-class strategy and planning. We apply it to every element of our work to ensure your business does more business.
We have a dedicated strategy and planning practice with 40+ years of combined experience and through our analytical interrogation, incisive thinking and creative intuition we provide our clients with robust and insightful strategies to create more powerful communications.
We have a wealth of experience in sectors as diverse as travel and tourism, financial services, airlines, utilities and retail, producing effective strategies for both b2b and b2c audiences. Our strategy and planning expertise ensures that the strategies we develop for our travel, financial, airline or energy clients is distinctive, relevant and highly motivating.
Brand strategy and positioning
Audience segmentation and targeting
Campaign planning and execution
Client services and communications
Insights data analysis
Performance and analytics