Our brief was to encourage visitors to Jersey during the shoulder months of the traditional tourist Summer season. Autumn is the perfect time to visit Jersey, and we needed to create a campaign that demonstrated that and achieve stand-out against competitor destinations. Following evaluations of previous campaigns, this campaign was to be online focussed; providing the most targeted reach, return on investment and emotional engagement with potential visitors.

Oi, the largest creative and digital marketing agency in the Channel Islands, has been Aurigny’s retained agency for the past two years. In that time the agency pitched for, and won, the project to completely redesign and rebuild the airline’s online flight booking website - against some stiff opposition. Arguably the most high-profile job for one of the most high-profile clients in Guernsey, this task was always going to be challenging at the very least.

Visit Jersey launched a new brand in 2016 and looked to Oi to create a summer campaign to amplify this fresh approach to tourism in the island. The brief was to create a campaign that changed perceptions of Jersey as an outdated destination mainly visited by an older demographic. The content that this campaign was driving people to needed to be innovative and portray the islands many attributes in a progressive way.

Oi won a globally competitive pitch to launch Milaidhoo Island in the Maldives - a brand new luxury resort - building on initial concepts to deliver exciting brand guidelines, develop the true story of the island for guests through unique print and digital advertising, all collateral items from keycards to brochures and to build and launch the resort’s website. A truly integrated campaign, this was a distinctive opportunity to build a beautiful brand with messaging and design concepts uniting all communications.

Aurigny, Guernsey’s airline, is a vital lifeline link not only for the people of Guernsey and Alderney but also for the island’s business and tourism industries. As the airline’s marketing agency, Oi took over its digital marketing campaigns in January 2017 with the brief to overhaul and maximise the potential of the digital marketing campaigns to grow overall awareness of the airline and, ultimately, increase sales and revenue.