Success stories

 

Taj Hotels London

An English Classic, Reinvented

Oi’s launch campaign – entitled ‘An English Classic, Reinvented’ – for St. James’ Court Hotel in London ran across escalator poster sites at Heathrow airport and London Underground sites near the hotel, as well as on London buses and full wraps across a fleet of London black cabs. In keeping with Taj’s positioning of reinventing tradition and bespoke luxury, the outdoor campaign featured metallic gold as a printing finish on all the artwork and kept every element classic and elegant.

Milaidhoo

Story of a small island

Oi won a globally competitive pitch to launch Milaidhoo Island in the Maldives - a brand new luxury resort - building on initial concepts to deliver exciting brand guidelines, develop the true story of the island for guests through unique print and digital advertising, all collateral items from keycards to brochures and to build and launch the resort’s website. A truly integrated campaign, this was a distinctive opportunity to build a beautiful brand with messaging and design concepts uniting all communications.

Moore Stephens

Making Moore of marketing

Moore Stephens in the Channel Islands is a member firm of one of the world’s leading accounting and consulting networks, Moore Stephens International Limited, which includes 307 independent firms and 667 offices in 105 countries. It provides a range of valuable services, tailored to the specific needs of clients. The company approached Oi with a brief to undertake an audit of their current marketing activity then develop a new strategy, plan and creative approach to market their range of services locally and internationally.

Elian

Raising the bar globally

Following a management buyout, Ogier Fiduciary Services (OFS) became Elian. This was one of the biggest rebrands in this sector in recent years. OFS approached Oi to be their rebrand implementation partner, working in collaboration with a London branding agency. We were also appointed to design and build their new website and implement digital marketing campaigns. Elian was subsequently acquired by Intertrust in a £435m deal. Oi continues to work with Intertrust globally.

Collins Stewart Wealth Management

Preservation and growth

Collins Stewart Wealth Management undertook a tendering process to find a new agency to service its offshore and onshore business across its offices in Jersey, Guernsey, Isle of Man, UK, Geneva and Singapore. After the competitive pitch process Oi was appointed as Collins Stewart Wealth Management’s retained full-service agency and was immediately tasked with clarifying its brand positioning along with an ongoing marketing communications plan. We helped grow the business from £4Bn AUM to £10Bn AUM before it was acquired by Canaccord Genuity Wealth Management.

EY

Building a better working world

As headline sponsor of a major careers events EY wanted create impact and really stand out. Oi came up with the idea of using giant Lego blocks to build the stand, fitting with EY’s tagline of ‘Building a better working world’ which linked well with current campaign artwork and branding which is fresh, vibrant, eye-catching and memorable. But for this year our brief was to make even more of an impact than the previous year, we were asked to ‘wow’ EY.

Door to Door

Moving forward

Door to Door, a leading removals company in the US, would not immediately come to mind as the type of company with a creative brand identity. But that is exactly what the company needed. Moving house is stressful and personal, you need a friendly face that you trust to help. The brief for Door to Door was to help turn what was an old fashioned brand into one that was friendly, fun and, ultimately, different from any other rival. This would then be translated across responsive website designs, the online quotation process and website landing pages for targeted advertising.

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