All change for The Italian Line
Headed up by Michelin-starred chef Alfredo Russo, La Trattoria is a fine dining Italian restaurant situated in the heart of South Kensington within The Pelham Hotel, London.
To increase awareness of the hotel’s Italian restaurant amongst businesses in the vicinity, Oi was briefed to create a flyer in order to promote two special offers for lunch and dinner. The flyers were designed to target commuters exiting South Kensington tube station, which is a mere two minute’s walk away from the restaurant. As commuters are bombarded with multiple marketing messages and hand-outs on their journeys, we wanted to create something that would peak interest and get hands grabbing.
Inspired by the visual language of the London Underground, we created the ‘Italian Line’, a fictional tube line picking up on the Italian flag that prompts commuters to make an additional journey on foot to La Trattoria. This resulted in all change on table bookings for this restaurant serving chic Italian fare with flair.