A better life for you
The first campaign and work by Oi for new client Locate Guernsey has launched across National and European print titles, as well as local high value property publications
Locate Guernsey is the island’s promotional body tasked with attracting high net worth individuals to relocate to the island. Following a strategic review and brand development by Oi, Locate Guernsey is now focusing on three main messaging pillars: Working for you, Less taxing for you and Island life for you, underpinned by the new overarching positioning statement: ‘A better life for you’.
The agency has been working together with Locate Guernsey to evolve its brand positioning, messaging and improve its marketing campaigns generally. The work has involved a strategic brand review and refined approach, new advertising campaign including imagery and copywriting, editorials, collateral redesign, videos, presentations and will also involve digital advertising improvements. Locate Guernsey's website has also been updated by Oi - www.locateguernsey.com
Initial reactions to the new brand positioning, messaging and evolution of Locate Guernsey’s marketing has been very positive. We’re looking forward to continuing to work closely with Locate Guernsey and generate highly effective and engaging marketing activity to help them attract more high net worth individuals to the island.