Celebrate the festive season in magical style!
The Royal Yacht
Oi’s creative and digital teams have once again worked on this year’s Christmas campaign for The Royal Yacht, across various channels (print, digital and social), creating a unique and festive concept for the luxury 4* hotel in Jersey.
This year’s Christmas collateral included a Christmas & New Year brochure, eight sorts of Christmas themed menus and A1 posters displayed throughout the hotel, promoting special rates, packages, events and parties. The brochure was printed on a premium bright white uncoated stock, including a bespoke Christmas tree illustration foil blocked in blue for a high-end quality finish.
Alongside the printed collateral, we created Facebook Canvas adverts targeted to Jersey and Guernsey audiences detailing all packages in one single advert and directing viewers to a bespoke Christmas microsite, built by our digital team.
The Canvas advertising was also used for radial targeting to reach a UK audience within travelling distance of main gateways to Jersey (London Gatwick, Southampton and Liverpool airports), pushing December rates and Christmas packages and increasing brand awareness in the UK market.
Oi also created a Christmas animation for online channels. This combined raw client footage supplied from last year’s turning on of the Christmas lights outside the hotel and intro footage produced by Oi for a festive 34 second video. The bright and punchy animation was seeded across two digital platforms: Facebook paid advertising and The Royal Yacht’s website homepage slider, encapsulating the Christmas spirit at the hotel.
We were delighted to support The Royal Yacht once again in showcasing their long-standing and loved Christmas offering, making it the most wonderful time of the year.