Celebrating special moments
Royal Yacht Hotel
The Royal Yacht hotel in Jersey boasts a number of bars, restaurants and event spaces - but what is the one thing it allows everyone to do, and enjoy? Celebrate special moments; from birthdays to weddings, employee presentations to Christmas parties - whatever it is, it happens in style at The Royal Yacht.
Oi developed and incorporated this positioning statement across all advertising and have used it as an overarching theme for all creative and media planning.
Oi has been working with The Royal Yacht for over 5 years and over that time we have developed and evolved the brand creative to suit the hotel and industry trends. Our latest creative evolvement is soon to launch across all internal and external communication channels. The brand style has been evolved to be more modern with increased use of white space with a focus on photography, which highlights key USPs of the hotel from the AA rosette class cuisine, exquisite spa to sumptuous bedrooms.