Closer than you think
Oi have worked closely with our retained client Close Finance CI on the development of their newest video advert. Launching earlier this month the video details their service lines and is running across ITV Hubs Video on Demand and targeted Channel Island regional TV.
The video was produced in-house by Oi's team of video producers and graphic designers, starting with an initial storyboard and scripting stage through to sourcing footage and preparing final edits inline with Channel Television's requirements.
The advert builds on the strength of the Close Finance brand, whilst giving a fresh on-island feel appealing to the local market.
Careful adherence to Financial services regulatory standards for television advertising had to be considered early on to ensure all content would pass the Clearcast UK codes of advertising and meet broadcasting regulations.
A unique website link was used to evaluate effectiveness for a medium that is historically difficult to measure and tracking via the video on demand ensures we can evaluate effectiveness across the digital and traditional airtime.
To increase the reach and gain extra traction for the video content it was also posted and promoted on their social media channel.
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