A colourful campaign to support #ChooseLocal
Our mission was to reinvigorate the Guernsey Electricity retail shop on the Bridge and give it a fresh breath of life. As well as driving new footfall and re-attracting loyal customers to a modern shop in a well established local location.
There was misconception of what was available in store with the audience, and an underlying feel of unaffordability. We thought it was time to show-off the modern, affordable, great choices that people could make, all under one roof.
Knowing the local attraction to leading brands, and high quality products, we set about pulling these out for all to see with a warm and friendly look and feel.
The Guernsey Electricity brand focuses on being the best choice for home appliances and electricals. The bright and welcoming colour scheme of the campaign aims to bring people in, as well as helping products and brands to pop out and speak for themselves.
Through our brand comms, we pushed the high quality and importance of brands like Sony and Bosch by collaborating with leading brand campaigns and integrating their look and feel in social posts and imagery.
The campaign has been rolled out across multiple channels, to bring a unified and sleek look across social, digital and print.
Does your shop need uplifting? Need an eye-catching campaign to draw in more footfall? Get in touch and let’s meet (virtually for now).