High end design
Bedell Cristin recently approached us with a challenge to develop a brochure designed specifically for their Middle East market. This market is dominated by luxury, even when it comes to marketing collateral.
The Oi creative team was challenged to remain true to the Bedell Cristin brand, whilst adding a touch of luxury. Designing for your audience should never be underestimated, and we couldn’t be more pleased with the end result.
Oi chose a thick uncoated stock for use throughout and then used the existing brand elements but replaced the brand colours with a gold digital print, to elevate the brochure. Using the best digital print rather than a gold foil print technique, made this a cost effective option for a relatively small print run.