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Taj Hotels, London

An English classic, reinvented

A brand launch integrated marketing campaign by Oi for Taj Hotels Resorts and Palaces in London was a platinum winner at the global Hermes Creative Awards.

The Hermes Creative Awards is for creative professionals involved in the concept creation, writing and design of traditional and emerging media. Oi's 'English Classics, Reinvented' campaign was a platinum winner in the communication/marketing campaign category. There were over 6,000 international entries from across the United Kingdom, United States, Canada and many other countries in the competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

An English classic, reinvented

“Testament to the success of our marketing campaign, global search interest and media exposure have more than doubled, with record-breaking year-on-year increases,” said Siddhartha Butalia, Director of Marketing at Taj Hotels Resorts and Palaces.

“The global recognition and accolades are a feather in the cap and a well-deserved tribute to the creativity and innovation of the team at Oi and everyone involved in this campaign.”

An English classic, reinvented

The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals. The global organisation consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programmes, provides judges and rewards outstanding achievement and service to the profession.

The ‘English Classics, Reinvented’ campaign was also nominated for the prestigious DRUM Marketing Award for ‘Re-brand/Re-launch Strategy of the Year’ against finalists including Aviva, Royal Mail, Unilever (PG Tips), Microsoft and ITV. A spokesperson from DRUM said the judging panel was ‘impressed’ by the work while announcing the shortlist for 2016. 

If you're near Westminster, and want to stay somewhere very nice, visit the St James Court, A Taj Hotel, London website

An English classic, reinvented

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