Feeling festive with our friends at Close Finance
Close Finance CI offer a range of flexible personal and business loans to individuals and businesses in Jersey and Guernsey. They have been providing the islands with friendly, prompt and professional services for over 50 years. With quick decisions made locally, Close Finance are your financial friends.
Continuing our work with Close Finance, Oi were tasked with producing a Christmas campaign highlighting how they're here to help for all of life’s important moments.
Oi creates engaging bi-monthly campaigns for Close Finance, but this one had to have a special Christmas focus. Close Finance want to make Christmas time easier, allowing customers to surprise their loved ones and make those Christmas wishes a reality.
The series of ‘Christmas wishes’ posters were designed to be used for both print and digital media using a range of strong imagery, including a breathtaking ski destination, to support the campaign message. Running across press, outdoor and digital, this campaign focuses on people buying a new car, high value gift and even that winter holiday – all with the help of a personal loan from Close Finance.
In addition, the integrated email campaign prompted customers to start getting their finances in order ahead of Christmas. Online the imagery was used on the homepage of their website and on their social media channels. Alongside the main Christmas campaign we also created a supporting social media content plan including an interactive giveaway styled competition on Facebook to encourage engagement with the posts as well as physical footfall to the Close Finance offices.
Close Finance have offices located on both Jersey and Guernsey, so their campaigns run pan-island allowing for a wider range of media choices to be used. They provide a very personal service and welcome customers to pop in to their offices.
Follow Close Finance on Facebook for regular updates.