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Wine is the only artwork you can drink

Gorey Wine Cellar

Oi has been working alongside wine connoisseur Matt Barnes and his business Gorey Wine Cellar since 2018, to create an all-new e-commerce website featuring nearly 500 specialist wines from some of the world’s finest winemakers whilst giving the brand a revamp and creative style. 

The Oi studio started by creating a quirky visual identity to match the bespoke style of the wine cellar, drawing inspiration from pop art / modernist creative to draw unique depictions of ‘wine lovers’. The colourful imagery was aligned with the existing modern typography and slick monochrome that constitute Gorey Wine Cellar’s logo and brand colours for an eye-catching advertising concept. 

This concept was rolled-out across various local publications, promoting the e-commerce site’s launch and location of the shop, at a timely period of the build-up to the indulgence of Christmas. And web ready assets were set-up to promote the new offering across online advertising and organic content. 

Wine is the only artwork you can drink

The website was revitalised and optimised utilising a clean image-led format placing user-journey as high priority. Our web development team built the new site from scratch incorporating Shopify and Vend to allow users to search the site with unique terms from ‘price’ to ‘grape’ and ‘region.’ The clean lines and simple navigation mean that users can find exactly what they are looking for in a matter of seconds. 

We met the brief by not only modernising the site but giving Gorey Wine Cellar the chance to show off its global and specialist offering, promote events and highlight special offers and reductions, whilst creating a e-commerce site that allows islanders to order a local wine delivery to their front doors. 

Wine is the only artwork you can drink

The site now services all levels of the ‘wine lover’, you can purchase your favourite wine quickly and simply or peruse the global list of producers for inspiration. 

Here at Oi we love supporting local businesses with their brands, and this was certainly a brand we could get behind. You can check out the website here.

Gorey Wine Cellar offer free island-wide delivery 6 days a week (8am to 7pm) for all orders over £50, as well as private wine tastings. 



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