Have you herd?
Jersey Diary asked Oi to develop a campaign that raised awareness and communicated the many health benefits of drinking its milk.
Entitled 'Have you herd?', the campaign featured the stars of the show - Jersey Dairy's very finest cows - with graphical quotes and 'amoozing' facts about the many health benefits of drinking their milk.
The campaign ran across outdoor media including signs by farmer's fields, Jersey Dairy delivery vans, online advertising and social media.