The brief
Oi’s client Hawksford had a brand identity refresh and decided Oi were the right agency to roll it out, alongside a launch campaign that showed the brand off to its full potential. The campaign was to run across print, digital and video and highlighted the client’s key values and offerings.

The process/strategy
We started with a teaser campaign that showed the new brand tiles making up the Hawksford “H” and posed the question of “wHo?” with no other identifiable branding. The next round of advertising focused on bringing the brand “H” to life.

As part of the campaign Oi were recruited to to tell the story of the Hawksford brand through video, an essential piece to achieve buy in from staff and show any changes to current clients in a positive light.

The results
Following the campaign, Hawksford’s client base has grown, and they now have clients in over 115 countries.