Love is in the air...
Oi launched an integrated campaign in February 2019 for our client Aurigny that utilised a range of different media channels including direct marketing, online content, video and social advertising.
The Valentine’s competition on Facebook gave followers the chance to enter a special prize draw to win a romantic weekend break including flights to London, a two night stay at The Montague on the Gardens and £250 of spending money.
Oi posted a teaser video to drum up interest for the fantastic giveaway and also utilised direct marketing by broadcasting an emailer to Aurigny’s database. The email had an initial open rate of almost 30% with a click through rate of 14%. Well above industry benchmark rates.
So far the campaign has had over 2,000 entries and continues to grow. You can view Aurigny's Facebook page here >