Love is in the air
Oi created a special Valentine’s Day Facebook promotion for Aurigny entitled ‘Love is in the air.’ People who changed their Facebook profile photo to a heart shape contrail image and tagged Aurigny’s Facebook page were entered into a special prize draw to win a £150 Aurigny voucher.
The very simple idea proved a great hit. Oi has grown Aurigny’s Facebook audience from 3,500 to over 12,000 in under a year and increased engagement since it has been managing the airline’s social media.
You can view Aurigny's Facebook page here >