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Small island with big ambitions

Visit Jersey

In 2015 Oi produced the first Jersey Destination Plan, a detailed 64 page document outlining visions for Jersey's tourism. Due to the continued development of destination Jersey, it was time to update! 

Following stakeholder consultation during Autumn 2018, Oi were tasked to design and supply a refreshed, updated version of the plan. A reformed document to detail the more recent tourism statistics, to include island connectivity, visitor trends and the key recommendations for how Jersey can achieve its strong vision. 

The JDP confirms our shared ambition, priorities and recommendations to grow Jersey’s visitor economy. We want the world to fall in love with Jersey. 

Small island with big ambitions

Oi love a full design project, and of course it’s always a delight working with the Visit Jersey team, so we were super excited to get stuck in. 

Oi look after Visit Jersey’s seasonal campaigns, which support in attracting tourists to the island and boosting industry. With this expertise, we’re aware of how Jersey is growing and the goals we are striving to reach together to achieve the vision of 1 million visitors spending 500m by 2030.

Keith Beecham CEO of Visit Jersey advises ‘This Plan is about helping ensure Jersey’s tourism sector remains productive and competitive, essential for our island economy’.

Small island with big ambitions

This Plan is a crucial document. It confirms a destination leadership role for Visit Jersey working in partnership to deliver for our visitors, tourism businesses, government and our island community. This is a long-term Plan whose purpose is to support Government’s strategic imperatives working together with industry for our common good.

Being a data heavy document, we designed infographics and graphs to display key research in a clearly presented style. This ensures the document is an easy read in addition to being visually pleasing. 

We supplied the plan in print and web versions. The print style, was in line with Visit Jersey’s brand, with a slightly more corporate feel. Produced in a matte finish, gives the document a cultivated and bespoke finish.

The Jersey Destination Plan is available in print and can be downloaded here.


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