Guernsey Bicycle Group

Guernsey Bicycle Group is a not-for-profit community organisation dedicated to making cycling on Guernsey more accessible to everyone. Earlier this year, they reached out to us to help them promote their fundraising initiative in partnership with The Chest & Heart Foundation, ‘The 20 in 2 Challenge’ – an initiative designed to get islanders on their bikes – or in fact any type of human-powered transport.

Our first step was to design a logo that clearly represented both charities in one identity. We also designed an illustration style to represent a fun and inclusive island challenge, and the brand message “Get on your bike.”

This was then rolled out across promotional merchandise, print and a digital campaign. Our sister company, Hub25, even gave up space in the shop window at 25 Commercial Arcade for extra visibility – and a lot of enthusiastic cyclists popped in to say hello!

“Thank you so much for all your support and efforts. Your can-do attitude has really taken the stress out of the project and we’ve thoroughly enjoyed working with you. Please pass on our thanks to the rest of the team who have done an incredible job and created an exceptional product. We really do appreciate all you have done throughout this project and it has been a shining example of the professionalism and excellence of Oi as a whole.”

– Sam Nichols, Media Officer, Guernsey Bicycle Group

We love it when we get awesome feedback from our clients! It was great to be a part of this project and offer our services to such a wonderful local organisation and charity.

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