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The perfect shorts break

Oi launched a summer campaign targeting the area around Southampton promoting Aurigny’s new direct route to Guernsey.

Running across print and digital, the campaign used the headline: ‘The perfect shorts break’, and supporting copy: ‘With stunning coastal walks, beautiful azure seas, golden sandy beaches, rich history and fresh local produce, Guernsey is a little slice of paradise. Perfect for the short (or long) break this summer…’

The perfect shorts break

The print adverts ran in the summer edition of Southampton Airport’s Breeze magazine and in-airport advertising, while the digital activity included paid search, Google Display Network banner advertising, re-targeting, email, Facebook video, carousel adverts and organic posts. 

The perfect shorts break

Aurigny launched the direct service on 24th May with twice-daily flights from £39.99 one-way to Guernsey. The campaign generated significant results for the airline and the route was a huge success for Aurigny.

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