The perfect shorts break
Oi has launched a summer campaign targeting the area around Southampton promoting Aurigny’s new direct route to Guernsey.
Running across print and digital, the campaign uses the headline: ‘The perfect shorts break’, and supporting copy: ‘With stunning coastal walks, beautiful azure seas, golden sandy beaches, rich history and fresh local produce, Guernsey is a little slice of paradise. Perfect for the short (or long) break this summer…’
The print adverts are running in the summer edition of Southampton Airport’s Breeze magazine and in-airport advertising, while the digital activity includes paid search, Google Display Network banner advertising, re-targeting, email, Facebook video, carousel adverts and organic posts.
Aurigny launched the direct service on 24th May with twice daily flights from £39.99 one-way to Guernsey. The campaign has already generated significant results for the airline and the route looks to be a huge success for Aurigny.