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The perfect shorts break


Oi has launched a summer campaign targeting the area around Southampton promoting Aurigny’s new direct route to Guernsey.

Running across print and digital, the campaign uses the headline: ‘The perfect shorts break’, and supporting copy: ‘With stunning coastal walks, beautiful azure seas, golden sandy beaches, rich history and fresh local produce, Guernsey is a little slice of paradise. Perfect for the short (or long) break this summer…’

The perfect shorts break

The print adverts are running in the summer edition of Southampton Airport’s Breeze magazine and in-airport advertising, while the digital activity includes paid search, Google Display Network banner advertising, re-targeting, email, Facebook video, carousel adverts and organic posts. 

The perfect shorts break

Aurigny launched the direct service on 24th May with twice daily flights from £39.99 one-way to Guernsey. The campaign has already generated significant results for the airline and the route looks to be a huge success for Aurigny.

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