Thai Airways

A plane funny social competition

Thai Airways UK briefed Oi to come up with an exciting social media competition to run across Facebook and its other social channels.

The photo-sharing concept branded ‘Plane funny’ used a special photo-sharing app, enabling people to upload their funniest photo which was then displayed as though they were looking out of a THAI Airways plane window. Moderation tools were used to ensure only suitable imagery was displayed. A digital advertising campaign helped promote it.

It was a massive success with over 50,000 people taking part! And one lucky winner won a 10 night holiday in Thailand.

Oi also designed and built a new website for the airline which had an improved user-experience and was easier to manage from an internal perspective, incorporating a user-friendly content management system. This was part of a broader digital project that incorporated a major email database segmentation exercise and then targeted digital marketing campaigns to different target audiences and markets.