Ready, set, match
Oi's client Hawksford attended the Infrastructure Investor Global Summit in Berlin in March this year. Present at the event were a host of senior decision-makers from funds, investors and advisors. Ahead of the conference Hawksford briefed Oi to come up with ideas to help them stand-out in a fun and forward thinking way.
The company's new branding, which Oi helped to launch last year had to be brought to life in a dynamic and interactive way. Oi’s team of creatives came up with the idea to create a simple iPad game app using tiles from the new Hawksford brand.
Players were asked to give their contact information ahead of playing for the chance to win an Apple watch. They had to reveal and match all the brand tiles in the quickest time to win.
The game was built by Oi’s digital team ahead of the conference and allowed Hawksford to capture data from key individuals, whilst engaging with them in a fun and memorable way.
Hawksford's Global Head of Marketing Cherith Fothergill said “The notion of the game is excellent, and it also proved really simple to explain, and for people to pick up”.