Trust Corporation International
Evolving an existing brand
Trust Corporation International approached us to come up with a fresh campaign, overhaul their website and printed materials, and create bold, large-scale advertising for Guernsey’s airport lounge.
Trust Corporation International pride themselves on their specialised skills, meticulous attention to detail, symbiotic relationships and their ability to grow with their clients, among many more organic traits. In fact, similar to nature’s industrious species, such as insects or plants, this natural analogy became the campaign cornerstone, perfectly matching their message and voice.
We developed a new tagline, ‘Elegant solutions, structured to perfection’, and from there, we created headlines that emphasised Trust Corporation International's approach and service:
- Meticulous in what we do
- Highly-skilled independent specialists
- Evolving with our clients
- Planning together, thriving together
A highly emotive landing page video portrays a clear, bold message with beautiful macro imagery of some of nature’s most well-structured and organised creatures - an excellent visual representation of the client's brand.
The landing page segues effortlessly into the completely redesigned website, campaign-aligned, and built within a short timeframe.
We produced additional marketing collateral to accompany the site refresh, focusing on their printed materials to sit inline with the developed brand and celebrate excellence in nature.
The new campaign was rolled out into Guernsey's airport lounge. Structured to perfection, the Trust Corporation Hummingbird installation sat pride of place, grabbing the attention of airport users.