The Jungle Book, reinvented
Oi reinvented the cover design of The Jungle Book as part of its ongoing ‘English Classics, Reinvented’ marketing campaign for Taj Hotels Resorts and Palaces in London.
Featuring a progressive cover designed by Oi’s Creative Director, Ben Clarke, it depicted the Royal Tiger, India’s national symbol and protagonist of The Jungle Book. Skillfully designed with the hotel’s brand colours of gold and teal, the cover captures Shere Khan’s face, drawing the reader into this captivating story.
To celebrate the launch of the book, Taj Safaris, together with Greaves India, announced a series of carefully crafted wildlife luxury safaris offering guests the unique opportunity to see tigers in the wild and live their very own Jungle Book journey, guided by a Born Free wildlife expert.