A brand launch that inspires ‘Thinking beyond tomorrow’
New client Hawksford had a refreshed brand identity and were looking for a local agency to roll it out alongside a launch campaign, showing it off to its full potential. The campaign ran across print, digital and video and highlighted the client’s key values and offerings.
As part of the campaign, Oi were recruited to tell the story of the Hawksford brand through video, an essential piece to achieve buy-in from staff and show any changes to current clients in a positive light.
The campaign started with a teaser advert that showed the new brand tiles making-up the Hawksford “H” and posed the question of “wHo?” with no other identifiable branding. The next round of advertising focused on bringing the brand “H” to life.