Taj Hotels, London

A unique book design for a premium hotel

Oi developed the re-positioning concept of ‘An English Classic, Reinvented’ for St James Court Hotel in London by Buckingham Palace for Taj Hotels, London. As part of the marketing campaign we reinvented the book cover designs of many English classics including Sherlock Holmes, Alice in Wonderland and The Jungle Book.

The agency extended the positioning to seasonal marketing campaigns including Christmas and the promotions and events they introduced. From in-hotel messaging to a heavy focus on digital marketing including regular email marketing, Oi worked with our client on all marketing activity for the ‘English, Classics Reinvented’ series.

The English Classics, Reinvented’ campaign won a Platinum Award at the global Hermes Creative Awards, in the Best Integrated Campaign category.