A welcome home
Owners of the Beausite Hotel were so inspired by our recent web design and build for Gorey Wine Cellar that they approached us for their own website overhaul. They felt their old site was a little tired and dated, so asked Oi to modernise their brand and online presence to reflect the hotel’s friendly welcome and reposition the Beausite as a home away from home.
Oi’s digital team compiled a digital marketing campaign to compliment the new website across social channels. With a modest budget and a well-considered hyper-targeting strategy, the Beausite Hotel is already reaping the rewards of our joint efforts with a marked increase in new customers and booking enquiries.
For the new brand position, our creative team drew inspiration from recently refurbished areas within the hotel, compiling a neutral, contrasting palette to showcase their updated imagery. Typography was brought into line for consistency with simple sans-serif typefaces, and online layout revised for clarity.
Positioning itself as a home away from home, the tag, “A welcome home” was the perfect fit for this family-run hotel. Drawing on our airline booking experience, and working closely with the client, Oi designed a simple, yet powerful, user-friendly online booking form.